"Pimps At Sea " Spotted (Again)

Today, while I was playing Gears Of War (Losing terribly leaving my team with a shameful 8-2 score) I decided to turn off the 360 and let it rest. But why not check what my friends were doing first? BANG! There was it.... "Pimps At Sea" Being played by one of my mates. Sadly I have NO FREAKING clue of what the game is about (Codename of Halo 3 maybe?); I just know that I heard it many many different times from some the Bungie's weekly updates.

Update: Yep, this was in fact the codename for Halo 3 (duhhh)

Here is some evidence of what I saw:

Second pic: Here